E-Book, Englisch, 106 Seiten, eBook
ISBN: 978-1-137-41326-0
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
1. Definition of Online Marketing 2. Online Marketing Communication Channels 3. Online Marketing Metrics and Analytics 4. Online Pricing 5. A Peculiar Type of Revenue Management: Overbooking 6. Case Study: Applications on the Hotel Industry