High-Impact Content Marketing

Strategies to Make Your Content Intentional, Engaging and Effective
2. Revised Auflage 2027
ISBN: 978-1-3986-3101-4
Verlag: Kogan Page Ltd

Buch, Englisch, 352 Seiten, Format (B × H): 156 mm x 234 mm

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively - Scale distribution across channels to maximize reach and performance This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Autoren/Hrsg.

Virji, Purna

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

• Section - ONE: Evolve or perish with the status quo;
• • Chapter - 01: Reinvent and future-proof your content marketing;
  • Chapter - 02: The must-haves for long-term content marketing success;
  • Chapter - 03: Needs analysis - how you'll build a strong foundation;
• Section - TWO: Build the right foundation for high impact;
• • Chapter - 04: The GIFTED way to figure out internal needs;
  • Chapter - 05: How to conduct a powerful, conversion-driving customer needs analysis;
  • Chapter - 06: Decode the competitive landscape with a competitor content audit;
  • Chapter - 07: The AI-Augmented content workflow;
• Section - THREE: Design a high-impact strategy;
• • Chapter - 08: Strategy and measurement - the revenue revolution;
  • Chapter - 09: Strategic ideation in the AI era;
• Section - FOUR: Create and distribute the high-impact way;
• • Chapter - 10: The strategic imperative of inclusive content;
  • Chapter - 11: Time-proven copywriting and storytelling;
  • Chapter - 12: Build with distribution in mind

Über Autor(innen)

Virji, Purna
<p><b>Purna Virji</b> is an AI strategist, keynote speaker, and founder of Agent-Led Growth, where she helps organizations turn AI from experimentation into measurable business impact.

Most recently, she led AI strategy and go-to-market initiatives at LinkedIn, following global marketing leadership roles at Microsoft. Across both companies, she worked at the forefront of AI commercialization, helping enterprise teams navigate the shift from emerging technology to real-world adoption.

Purna is best known for her work on AI ROI, agentic AI, and the future of AI-powered customer experiences. Her frameworks on quality lift, capability unlock, and AI-driven growth have helped leaders rethink how they evaluate the business value of AI beyond simple productivity metrics.

A bestselling and award-winning author of <i>High-Impact Content Marketing</i>, Purna has keynoted in 20 countries and been featured in publications including<i> The Drum, Adweek, Search Engine Land,</i> and<i> The Next Web.</i> She has been named Content Marketer of the Year, Search Personality of the Year, and an Adweek Young Influential.

When she's not speaking or advising teams on AI strategy, you'll usually find her gardening, making an ambitious mess in the kitchen, or drinking an unreasonable amount of masala chai.</p>

Purna Virji is an AI strategist, keynote speaker, and founder of Agent-Led Growth, where she helps organizations turn AI from experimentation into measurable business impact. Most recently, she led AI strategy and go-to-market initiatives at LinkedIn, following global marketing leadership roles at Microsoft. Based in Philadelphia, Pennsylvania, Virji is a top-rated international keynote speaker and has been featured in The Drum, TNW, Marketing Land and Adweek. She has also been recognized as Content Marketer of the Year 2025 by WICMA (Women in Content Marketing Awards).