Strategic Sports Event Management

Global, Digital and Sustainable Practices from Planning to Legacy
1. Auflage 2027
ISBN: 978-1-3986-2999-8
Verlag: Kogan Page Ltd

Buch, Englisch, 464 Seiten, Format (B × H): 156 mm x 234 mm

Learn how to design and deliver impactful sports events with lasting legacy outcomes. Strategic Sports Event Management by Paul Walters is a practical textbook for undergraduate students studying events, sport management and related disciplines. Aligned with core modules in sports event planning and delivery, it provides a structured foundation for understanding how to design, manage and evaluate successful events in a global and evolving industry. This textbook introduces the fundamentals of sports events, including market dynamics, industry trends, economic impact and the role of key stakeholders. It guides students through strategic and ethical planning processes, with a strong focus on aligning events to the UN Sustainable Development Goals and delivering meaningful legacy outcomes. Financial planning, sponsorship and corporate partnerships are explored alongside emerging developments such as AI, blockchain, fan engagement and the rapid growth of esports, helping students understand how digital transformation is reshaping the sector. This textbook includes: - Strategic frameworks for planning and evaluating sports events and their legacy - Real-world examples from global and community sports events, such as the Olympic Games (Athens, London, Tokyo, Paris and Los Angeles), the Commonwealth Games, the Premier League and Wimbledon - Reflective questions and practitioner insights to support critical thinking - Practical tools, templates and assessment activities for applied learning - Online resources including lecturer slides and video interviews Whether studying event management or preparing for a career in sport management, this textbook equips students with the knowledge and practical capabilities to design, deliver and evaluate successful sports events.

Autoren/Hrsg.

Walters, Paul

Fachgebiete

• Sozialwissenschaften Sport | Tourismus | Freizeit Freizeit & Lifestyle: Allgemeines
• Sozialwissenschaften Sport | Tourismus | Freizeit Sport Olympische Spiele, Paralympics
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets
• Sozialwissenschaften Sport | Tourismus | Freizeit Sport Sportveranstaltungen, Sportmanagement, Teams & Clubs
• Geowissenschaften Umweltwissenschaften Nachhaltigkeit

Inhaltsverzeichnis

• Section - ONE: Foundations of Contemporary Sports Event Management;
• • Chapter - 01: The Evolution and Economics of Sports Events;
  • Chapter - 02: Strategic Planning and Feasibility Assessment;
  • Chapter - 03: Governance, Ethics and Regulatory Frameworks;
• Section - TWO: Operational Planning and Delivery;
• • Chapter - 04: Financial Management and Revenue Generation;
  • Chapter - 05: Marketing, Communications and Brand Management;
  • Chapter - 06: Sponsorship and Commercial Partnerships;
  • Chapter - 07: Venue Selection, Design and Operations;
  • Chapter - 08: Logistics, Supply Chain and Operations Management;
• Section - THREE: Enhancing the Event Experience;
• • Chapter - 09: Digital Transformation and Technology Integration;
  • Chapter - 10: Fan Engagement and Experience Design;
  • Chapter - 11: Broadcasting, Media and Content Creation;
• Section - FOUR: Sustainability, Impact and Legacy;
• • Chapter - 12: Environmental Sustainability and Climate Action;
  • Chapter - 13: Social Impact, Community Engagement and Inclusion;
  • Chapter - 14: Economic Impact and Legacy Planning;
• Section - FIVE: Risk, Safety and Evaluation;
• • Chapter - 15: Risk Management and Crisis Response;
  • Chapter - 16: Evaluation, Learning and Continuous Improvement;
• Section - SIX: Specialist Event Contexts;
• • Chapter - 17: Managing Mega-Events and International Competitions;
  • Chapter - 18: Community, Grassroots and Participation Events;
  • Chapter - 19: Emerging Formats: Esports, Hybrid and Virtual Events;
  • Chapter - 20: The Future of Sports Event Management

Über Autor(innen)

Paul Walters is Programme Leader for BSc (Hons) Business Management with Sport and Lecturer in Management (Sports) at the University of Salford Business School, UK. He is the co-author of the first three editions of Events Management: Principles and Practice (Sage) and also serves on the Editorial Review Board for the International Journal of Esports Research. He has over 25 years of practical experience in event management across music festivals, international sport events, exhibitions and sponsorship, and he hosts the podcast for theInternational Institute of Live Events.