E-Book, Englisch, 288 Seiten
Ward Selling Places
Erscheinungsjahr 2005
ISBN: 978-1-135-81894-4
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
The Marketing and Promotion of Towns and Cities 1850-2000
E-Book, Englisch, 288 Seiten
Reihe: Planning, History and Environment Series
ISBN: 978-1-135-81894-4
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
Autoren/Hrsg.
Weitere Infos & Material
Foundations and Beginnings. Selling the Resort. Selling the Suburb. Selling the Industrial Town. Selling the Post-Industrial City. Conclusions. Index.