Next Generation Retail

How to Use New Technology to Innovate for the Future
1. Auflage 2023
ISBN: 978-1-3986-0963-1
Verlag: Kogan Page

Buch, Englisch, 320 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 722 g

Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.

Autoren/Hrsg.

Weinswig, Deborah

Hartmann, Renee

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

• • Chapter - 00: Introduction – The changing nature of today’s consumer;
• Section - ONE: Reaching consumers in new ways;
• • Chapter - 01: Unlocking the metaverse;
  • Chapter - 02: Livestreaming;
  • Chapter - 03: New channels - Instant commerce;
  • Chapter - 04: Connecting with Gen Z and Gen Alpha using their language;
  • Chapter - 05: Creating compelling content to drive commerce;
• Section - TWO: Monetizing consumers with innovative models;
• • Chapter - 06: Creating retail media to monetize consumer traffic;
  • Chapter - 07: To NFT or not?;
  • Chapter - 08: Bringing blockchain to retail;
  • Chapter - 09: Unique collaborations and crossovers to drive energy and sales;
  • Chapter - 10: Monetizing retail data while maintaining customer trust;
  • Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization;
• Section - THREE: What’s ahead? The future outlook for retail;
• • Chapter - 12: What’s ahead?;
  • Chapter - 13: Creating your roadmap

Über Autor(innen)

Weinswig, Deborah
Deborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director and Head of the Global Staples and Consumer Discretionary team at Citi Research. A frequent conference keynote speaker, she sits on the advisory board of the World Retail Congress and has been recognised as a Top Retail Influencer of 2022 by RETHINK Retail. She is frequently quoted in The Wall Street Journal, The New York Times, Bloomberg and Forbes.

Hartmann, Renee
Renee Hartmann is the Co-Founder of CLA, a research and strategy consulting firm that advises consumer brands which include Giorgio Armani, Fendi and Yves Saint Laurent on international expansion and strategy. Based near Los Angeles, California, she has worked as a brand owner, retail operator, consumer researcher and branding and market entry strategist for the last 25 years.

Deborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director at Citi Research. She is a frequent keynote speaker and sits on the advisory board of the World Retail Congress. Deborah was recognised as a Top Retail Influencer of 2022 by RETHINK Retail. Renee Hartmann is the founder of consulting firm CLA. Based in Lisbon, Portugal she has over 20 years experience in retail, innovation and global expansion, co-founding several companies including C2 Global.