Buch, Englisch, 388 Seiten, Format (B × H): 190 mm x 235 mm, Gewicht: 674 g
Create Versatile and Powerful Marketing and Advertising Campaigns
Buch, Englisch, 388 Seiten, Format (B × H): 190 mm x 235 mm, Gewicht: 674 g
ISBN: 978-1-4302-4014-3
Verlag: Apress
Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:
- Geo-targeting, distribution, and placement of ads
- Advanced account management and budget strategies
- Keywords, metrics, and ROI management
- Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
- Mobile marketing implementations and strategies
- Working with the various APIs available for developers
With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.
Zielgruppe
Popular/general
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- SEM and the Google Ecosystem
- AdWords in Depth
- Marketing with AdWords
- Getting Started with AdWords
- Local Advertising and Location Targeting
- Keyword Strategy
- Creating Ads and Landing Pages
- The Display Network
- Mobile Advertising with AdWords
- Account Management and Optimization
- Google Analytics and Actionable Data
- Testing with WebSite Optimizer