Google vs. Apple and Daimler vs. Siemens
E-Book, Englisch, 42 Seiten
ISBN: 978-3-668-15751-4
Verlag: GRIN Publishing
Format: PDF
Kopierschutz: Kein
A company´s culture is important because it influences the organization´s actions and approaches to conduct the business – in a very real sense, the culture is the company´s “operating system” or organizational DNA. All in all, culture as a concept is difficult to define and differs from company to company. The crafting of a strategy represents a managerial commitment to pursue a particular set of actions in growing the business, attracting and pleasing customers, competing successfully, conducting operations, and improving the company´s financial and market performance.
Even companies with same strategic and business concepts and comparable success differ in their approaches regarding the corporate culture. What becomes clear is that there is a correlation between culture and strategy. Hence the consistency between strategy and culture is a long-term competitive advantage and a key to corporate success. To counteract preventive a possible misfit between the corporate culture and the strategy, consideration of corporate culture as part of the concept to strategy implementation is essential.