Westwood How to Write a Marketing Plan

Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
8. Auflage 2025
ISBN: 978-1-3986-1984-5
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, Band 4, 200 Seiten, Accessible EPUB

Reihe: Creating Success

A strong marketing plan can turn a great idea into lasting success.

How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time.

Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.

Autoren/Hrsg.

Westwood, John

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber

Inhaltsverzeichnis

Section - 01: Introduction; Section - 02: Situation analysis - The marketing audit; Section - 03: Objectives; Section - 04: Strategies and action plans; Section - 05: The distribution plan; Section - 06: The advertising and promotions plan; Section - 07: Costs and budgets; Section - 08: Writing the plan; Section - 09: Presenting the plan, follow-up and revision; Section - 10: Mini-plans and quick plans; Section - 11: Appendix - Marketing plan for the UK market

Über Autor(innen)

Westwood, John
John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.