SALESTEGY (english edition)

Combining SALES & STRATEGY – Guiding Innovative Business Models to Success
1. Auflage 2023
ISBN: 978-3-9823858-3-9
Verlag: Bochum Sales Publishing GmbH

Buch, Englisch, 343 Seiten, Format (B × H): 273 mm x 196 mm, Gewicht: 1360 g

SALESTEGY (https://salestegy.com)

SALESTEGY has been developed for sales and strategic management decision-makers. The approach combines the worlds of sales and strategic management, which are often analyzed separately from one another.

SALESTEGY means that SALES & STRATEGY are combined to find promising business models and implement them, ideally in terms of sales.

In this book, the practical implementation of innovative business models is shown based on detailed examples of real companies. Managers are provided with step-by-step instructions on how to assess their business models and successfully structure their sales management.

THE AUTHOR

Prof. Jan Wieseke is one of the world’s top four sales researchers.*

He is a tenured professor at the Sales Management Department at the Ruhr University of Bochum and works as a visiting professor at ESMT Berlin and Loughborough University (UK). He has been presented with the national “Professor of the Year” award for the practical relevance of his teaching. He is a member of the scientific advisory board of Prof. Schmitz & Wieseke – Sales Management Consulting, a management consultancy focused on sales.

* Over the last decade, he has ranked in the top 20 of all Marketing professors in the “Author Productivity” rankings of the American Marketing Association (AMA) for his research contributions to premier journals. For the topic of Sales, he has consistently ranked among the top four.

Zielgruppe

(Sales) decision-makers
• (Sales) executives
• Managing directors
• Sales managers
• Key account managers
• Sales excellence coordinators

Future (sales) decision-makers
• Young professionals
• Sales employees
• Trainees, students

External stakeholders
• Banks
• Acquirers
• Consultants, M&A advisors
• Startup investors

Autoren/Hrsg.

Wieseke, Jan

Über Autor(innen)

Wieseke, Jan
Prof. Jan Wieseke is one of the world’s top four sales researchers.*

He is a tenured professor at the Sales Management Department at the Ruhr University of Bochum and and works as a visiting professor at ESMT Berlin and Loughborough University (UK). He has been presented with the national “Professor of the Year” award for the practical relevance of his teaching. He is a member of the scientific advisory board of Prof. Schmitz & Wieseke – Sales Management Consulting, a management consultancy focused on sales.

* Over the last decade, he has ranked in the top 20 of all Marketing professors in the “Author Productivity” rankings of the American Marketing Association (AMA) for his research contributions to premier journals. For the topic of Sales, he has consistently ranked among the top four.