Buch, Englisch, 385 Seiten, Book, Format (B × H): 194 mm x 261 mm, Gewicht: 1006 g
Delivering Customer Insight
Buch, Englisch, 385 Seiten, Book, Format (B × H): 194 mm x 261 mm, Gewicht: 1006 g
ISBN: 978-1-352-00111-2
Verlag: Bloomsbury Publishing PLC
Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.
Zielgruppe
Lower undergraduate
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1: The role of marketing research and customer information in decision making.- Chapter 2: The marketing research process.- Chapter 3: Secondary data, customer databases and big data analytics.- Chapter 4: Collecting observation data and social media listening.- Chapter 5: Collecting qualitative data.- Chapter 6: Collecting quantitative data.- Chapter 7: Designing questionnaires.- Chapter 8: Sampling methods.- Chapter 9: Analysing qualitative data.- Chapter 10: Analysing quantitative data.- Chapter 11: Presenting the research results.- Marketing research in action: case histories.
Chapter 1: The role of marketing research and customer information in decision making.- Chapter 2: The marketing research process.- Chapter 3: Secondary data, customer databases and big data analytics.- Chapter 4: Collecting observation data and social media listening.- Chapter 5: Collecting qualitative data.- Chapter 6: Collecting quantitative data.- Chapter 7: Designing questionnaires.- Chapter 8: Sampling methods.- Chapter 9: Analysing qualitative data.- Chapter 10: Analysing quantitative data.- Chapter 11: Presenting the research results.- Marketing research in action: case histories.