Windsperger / Cliquet / Ehrmann Interfirm Networks

Franchising, Cooperatives and Strategic Alliances
1. Auflage 2014
ISBN: 978-3-319-10184-2
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 320 Seiten

Reihe: Business and Management (R0)

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail chains, has become an important research topic in the field of economics, marketing, strategic management, and organization theory. This book contributes to the literature on formal and informal inter-organizational governance by providing new insights on contract design, ownership, evolution of cooperation, role of social capital and performance in franchising networks; includes topics of loyalty, reputation and organizational form as well as performance of cooperatives, and discusses the relationship between formal and relational governance in alliances, governance structures of innovation activities, dynamics of interfirm conflicts, and network externalities and alliance formation.

Zielgruppe

Research

Autoren/Hrsg.

Windsperger, Josef

Cliquet, Gérard

Ehrmann, Thomas

Hendrikse, Georg

Inhaltsverzeichnis

Franchising Networks.- Cooperatives.- Strategic Alliances.