Winston Marketing the Group Practice

Practical Methods for the Health Care Practitioner
Erscheinungsjahr 2014
ISBN: 978-1-317-94197-2
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 120 Seiten

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.

Autoren/Hrsg.

Winston, William

Fachgebiete

• Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen

Inhaltsverzeichnis

Contents
Preface - Some Key Aspects of Utilizing Marketing Consultants for Group Practices - A Legal Viewpoint on Marketing for Group Practices - Marketing Planning for Group Practices - Differences in Marketing a New Practice Versus Marketing an Established Practice - Preparing the Financial/Business Plan for Marketing the Group Practice - Building a New or Better Image for Your Practice Through Solid Media Relations (Public Relations and Publicity) - Professional Advertising--How Professional Is It? - How to Promote and Advertise a New or Existing Clinic - Basic Marketing Research for the Group Practice or, What on Earth Is Targeting and Why Should I Care? - The Best Malpractice Insurance of Them All: Consumer Satisfaction - Physician Recruiting for Group Practices - The PPO: How to Market It and to Whom