Wright-Porto Beginning Google Blogger

1. ed
ISBN: 978-1-4302-3013-7
Verlag: Apress
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 192 Seiten

Are you interested in starting a blog but can't decide on which service to use? Google's Blogger offers many advantages over other blog publishing systems, including seamless integration with Google services and web applications. Beginning Google Blogger is a complete resource on how to create and manage a blog using Blogger. The book offers step-by-step instructions and visual aids which walk you through both the basics of Blogger and the advanced features it offers-from creating a new blog and choosing fonts and colors, and installing custom blog graphics; to converting from a 2-column to a 3-column layout, setting up a domain name and creating an online store with a built-in navigational bar. The journey from newbie to experienced blogger will be fun and challenging. You'll learn practical applications of the most popular gadgets, search engine optimization tips, how to make money using Blogger, and, overall, taking blogging to a new level by incorporating social networking tools, using advanced blog design techniques, setting up a custom domain and creating an online store.

Heather Wright-Porto holds a master s degree in computer information systems and has had her own computer consulting company, Premier Computer Solutions, since 1995. She has trained clients on Microsoft Office, as well as Photoshop, Illustrator, Quark, and other graphic design applications, in addition to developing databases (using Microsoft Access, Microsoft SQL Server, and Oracle), programming in Visual Basic, and creating websites (using ColdFusion, HTML, and JavaScript). She also worked at New York University's School of Medicine as a senior database developer for more than nine years. In November 2009, her focus shifted to expanding and building her Blogs by Heather business (BlogsByHeather.com). In July 2010, she published her first book, Beginning Google Blogger, and in the fall of 2010 began writing her second, Creative Blogging. Heather enjoys writing and sharing her blogging knowledge and experience with her readers. She hopes to continue writing technical books and maybe will even write a children's book someday. Her days are also filled with raising her young family, Luke and Michaela. As a creative outlet and for her love of art, she became a Stampin Up! Demonstrator in October 2006. She is what is considered a hobby demonstrator, but enjoys making and selling cards at local shops, holding child and adult craft programs at local libraries, as well as workshops at her home with customers, friends and family. Heather is easygoing, but very ambitious and detailed-oriented (how does that combination work?). She gets great enjoyment in helping others and more so in making people smile. She is blessed and fortunate to have the life she has, and to be surrounded by a loving family and wonderful people.

Autoren/Hrsg.

Wright-Porto, Heather

Inhaltsverzeichnis

1;Title Page;1
2;Copyright Page;2
3;Contents at a Glance;4
4;Table of Contents;5
5;About the Author;9
6;About the Technical Reviewer;10
7;Acknowledgments;11
8;CHAPTER 1 Introduction;12
8.1;Why Use Google Blogger;12
8.2;About This Book;12
8.3;Starting a Blog;13
8.4;Make Your Blog Work For You;13
8.5;Using and Storing Images;14
8.6;Customization;14
8.7;Setting Up a Blog Store;14
8.8;Additional Resources and Help;14
8.9;Summary;15
9;CHAPTER 2 Getting Started;16
9.1;Creating a Blog;16
9.2;Reviewing the Dashboard;19
9.2.1;Profile;21
9.2.2;View Blog;21
9.2.3;New Post;22
9.2.4;Settings;22
9.2.5;Design;23
9.2.6;Monetize;23
9.2.7;Reading Lists;24
9.2.8;Other Stuff;24
9.3;Posts;24
9.4;Summary;32
10;CHAPTER 3 Blog Layout and Design;33
10.1;Page Elements;33
10.1.1;Navbar;34
10.1.2;Gadgets;36
10.1.2.1;Search Box;38
10.1.2.2;Subscription Links;39
10.1.2.3;Labels;40
10.1.2.4;Link List;41
10.1.2.5;Google Calendar;43
10.1.3;Install a Banner;48
10.2;Template Designer;51
10.2.1;Templates;52
10.2.2;Background;53
10.2.3;Layout;54
10.2.4;Advanced;55
10.3;Summary;58
11;CHAPTER 4 Making the Most of Your Blog;59
11.1;Increasing Traffic;59
11.1.1;FeedBurner Email Subscriptions;59
11.1.2;Post Content and Keywords;66
11.1.3;Meta Tags;67
11.1.4;Blog Title and Description;68
11.1.5;Backlinks;68
11.1.6;Blogrolls;69
11.1.7;AddThis Gadget;71
11.2;Integrating Social Networking;73
11.3;Visitor Tracking;80
11.4;Making Money;85
11.5;Summary;88
12;CHAPTER 5 Setting Up a Custom Domain;89
12.1;Terminology;89
12.2;Custom Domain;90
12.2.1;Setting Up a New Domain;90
12.2.2;Using an Existing Domain;97
12.3;Summary;98
13;CHAPTER 6 Working with Images;99
13.1;Using Picasa Web Albums;99
13.2;Google Sites;107
13.3;Summary;111
14;CHAPTER 7 Advanced Design and Layout;112
14.1;Install Blogger Templates;112
14.1.1;The Cutest Blog on the Block;113
14.1.2;eBlog Templates;115
14.1.3;Blogger Templates Free;117
14.2;Install a Background;120
14.3;Convert to a Three-Column Format;123
14.4;Customize Your Post Design;129
14.5;Using a Background Image in Your Sidebar;131
14.6;Summary;132
15;CHAPTER 8 Setting Up a Blog Store;133
15.1;Creating Pages;133
15.2;Using Google Checkout;137
15.3;Using PayPal;151
15.4;Summary;164
16;CHAPTER 9 Troubleshooting and Blog Help;165
16.1;HTML and CSS Errors;165
16.1.1;Case One: Right Column Disappears;165
16.1.2;Case Two: Missing “;” in CSS Code166
16.1.3;Case Three: Malformed CSS Code;166
16.2;Posting Image Errors;166
16.2.1;Case One: Float Image;166
16.2.2;Case Two: Image Size;167
16.3;Image Issues;167
16.4;Layout Design Tips;169
16.5;Free Blog-Related Help Sites;169
16.6;Professional Blog Assistance;170
16.7;Blog Design Services;170
16.8;Summary;171
17;Index;172