Wünderlich Acceptance of Remote Services

Perception, Adoption, and Continued Usage in Organizational Settings
1. Auflage 2010
ISBN: 978-3-8349-8533-0
Verlag: Betriebswirtschaftlicher Verlag Gabler
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Deutsch, 262 Seiten, Web PDF

Reihe: Business and Economics (German Language)

The increasing employment of information and communication technologies in companies and households has led to considerable changes in the way services are conceived, developed, and delivered. Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations. Finally, she derives managerial implications for remote service providers on how to increase remote service acceptance among their customers and facilitate the export of remote services.

Zielgruppe

Research

Autoren/Hrsg.

Wünderlich, Nancy

Inhaltsverzeichnis

Conceptual Framework: Remote Services in Context of Technology-Mediated Services.- Theoretical Framework for Remote Service Adoption and Continued Usage.- Methodological Superstructure and Empirical Setting.- Qualitative Exploratory Interview Study.- Hypotheses Development.- Quantitative Studies.- Summary and Conclusions.

Über Autor(innen)

Dr. Nancy Wünderlich received her doctorate at Technische Universität München under the guidance of Prof. Florian v. Wangenheim and Prof. Mary Jo Bitner.