Restaurant Chains in China

The Dilemma of Standardisation versus Authenticity
1. Auflage 2019
ISBN: 978-981-1309-85-4
Verlag: Springer Nature Singapore

Buch, Englisch, 126 Seiten, HC runder Rücken kaschiert, Format (B × H): 153 mm x 216 mm, Gewicht: 308 g

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.

Zielgruppe

Research

Autoren/Hrsg.

Zeng, Guojun

Go, Frank M.

de Vries, Henk J.

Fachgebiete

• Technische Wissenschaften Sonstige Technologien | Angewandte Technik Hotel und Gastronomie 
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe

Inhaltsverzeichnis

1. Introduction.- 2. Authenticity versus Standardization.- 3. Translocality.- 4. Methodology.- 5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China.- 6. Case Study of Authentic Shanxi Cuisine in Guangzhou.- 7. Case Study of Authentic Hunan Cuisine in Guangzhou.- 8. Conclusion and Discussion.

Über Autor(innen)

Guojun Zeng is Professor and Director of the Department of Hospitality Management, School of Tourism Management at Sun Yat-sen University. He has authored and coauthored publications in the International Journal of Hospitality Management, Journal of China Tourism Research, China Geographical Science, and many other journals.
Henk J. de Vries is Associate Professor of Standardisation at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands, and Guest researcher at the Delft University of Technology, Delft, Netherlands.
Frank M. Go passed away in 2017. He was Professor of Event and Tourism Marketing at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands. He was ranked among the top 40 scholars in the world for academic leadership in tourism research, as measured by the number of articles published in eight journals in the field between 1985 and 2004.