Zentes / Morschett / Schramm-Klein Strategic Retail Management

Text and International Cases
2. Auflage 2012
ISBN: 978-3-8349-6740-4
Verlag: Betriebswirtschaftlicher Verlag Gabler
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 453 Seiten, eBook

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

Zielgruppe

Upper undergraduate

Autoren/Hrsg.

Zentes, Joachim

Morschett, Dirk

Schramm-Klein, Hanna

Inhaltsverzeichnis

Functions, Formats and Players in RetailingStrategic Marketing in RetailingMarketing Mix in RetailingBuying, Logistics and Performance Measurement

Über Autor(innen)

Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany.Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.