Zentes / Morschett / Schramm-Klein Strategic Retail Management

Text and International Cases
Erscheinungsjahr 2007
ISBN: 978-3-8349-9272-7
Verlag: Betriebswirtschaftlicher Verlag Gabler
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 366 Seiten, Web PDF

Reihe: Business and Management (R0)

“Strategic Retail Management – Text and International Cases” is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book.

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. Internationally known retail companies are used as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.

The book can be used in teaching as a basis for working with case studies. For this purpose, the case studies are integrated into the lessons in such a way that they provide additional content and a specific application of the individual lessons. They form part of the main topic, but also lead to suggested discussion subjects and questions in order to deepen the understanding of the topic. Instructors are provided with additional resources.

Zielgruppe

Upper undergraduate

Autoren/Hrsg.

Zentes, Joachim

Morschett, Dirk

Schramm-Klein, Hanna

Inhaltsverzeichnis

Formats and Players in Retailing.- Retail Formats — Food.- Retail Formats — Non-Food.- New Competitors — Vertical Strategies.- Strategic Marketing in Retailing.- Growth Strategies.- The Internationalisation of Retailing.- Retail Branding and Positioning.- Marketing Mix in Retailing.- Store Location — Trading Area Analysis and Site Selection.- Merchandise and Category Management.- Pricing.- Instore Marketing.- Customer Relationship Management.- Buying, Logistics and Performance Measurement.- Buying — Strategy and Concepts.- Logistics — Physical Distribution.- Logistics — Supply Chain Management and Information Management.- Controlling and Financial Management.

Über Autor(innen)

Joachim Zentes is Professor of Marketing and Management at the Saarland University, Saarbrücken, Germany. He is Director of the Institute for Commerce & International Marketing (H.I.MA.) and Director of the Europa-Institut at Saarland University. He holds a chair in Business Adminstration, with a focus on Foreign Trade and International Management. Joachim Zentes is also a member of various boards of directors and advisory boards in Germany and abroad.

Prof. Dr. Dirk Morschett holds the Chair for International Management - Liebherr/Richemont Endowed Chair - at the University of Fribourg, Switzerland.

Hanna Schramm-Klein is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarland University, Saarbrücken.