Zhang Financial Social Media

A Quantitative Approach to Measuring Investor Sentiment
2. Auflage 2026
ISBN: 978-3-032-09332-5
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 410 Seiten

Reihe: Progress in Mathematics

Financial social media refers to platforms where users discuss and share information related to financial markets, investments, and economic trends where users exchange ideas, seek advice, and stay updated on financial news. This second edition includes theoretical models, new methodologies, and empirical data, along with tests that reveal how online communication not only impacts stock returns, but also volatility, trading volume, and liquidity, as well as an investing firm's value and reputation.

The book introduces what financial social media is and why it's important. It discusses who is more likely to post messages on financial social media and why while demonstrating how to measure financial social media activities using statistical approaches.  Based on intuition, logic, and empirical evidence, the book explores the patterns of posting activities and argues that online talk does matter to investors. It also discusses trading strategies for both retail and institutional investors, and looks to the future in how the industry might change. It will be of interest to researchers of financial services, social media, behavioral finance, and risk management, alongside policymakers and practitioners. 

Zielgruppe

Research

Autoren/Hrsg.

Zhang, Ying

Inhaltsverzeichnis

Chapter 1: Why Pay Attention to Financial Social Media?.- Chapter 2: A Variety of Financial Social Media.- Chapter 3: About Financial Social Media Posters.- Chapter 4: Why Do People Post Messages on Financial social media?.- Chapter 5: Modelling the Value of a Financial Social Media.- Chapter 6: How to Measure Financial Social Media’s Activities?.- Chapter 7: Patterns in Financial Social Media Posting Activities.- Chapter 8: Online Talk: Does It Matter at All?.- Chapter 9: Trading Strategies Based on Financial Social Media Information.- Chapter 10: GME and Other Meme Stocks’ Short Squeeze Frenzy.

Über Autor(innen)

Ying Zhang  is Associate Professor at Fairfield University, USA, and serves/served on the editorial boards of the  ,  ,  ,   and the  . His research focuses in the areas of international equity diversification, real estate assets allocation, REITs, asset pricing, portfolio management, and  . 

Dr. Zhang  has published articles in peer-reviewed journals, such as  ,  ,  ,  ,  , and  . He has also made frequent presentations at national and international scholarly conferences, such as Financial Management Association (FMA) and the American Real Estate Society (ARES).