Zwaan Purpose and Work

How Purpose Supports Motivation, Productivity and Performance at Work
1. Auflage 2026
ISBN: 978-1-3986-2195-4
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 264 Seiten, Web PDF

Improve staff motivation, talent retention, workforce productivity, and business results by creating purpose at work. Purpose and Work by Jessica Zwaan is a practical guide for People Directors, Heads of People, HR Directors, CEOs, and business leaders seeking to build purpose-driven teams and design organizations people want to work for.

Perks, benefits, and financial rewards are not enough. Zwaan explores the shift from work as a commodity to an experience, challenging leaders to rethink work as a product designed for employees. Her approach balances business realities with human dignity rather than treating purpose as another incentive. From empty achievement to identity beyond work, discover why employees' search for meaning matters to your people strategy.

Drawing on interviews and real-world examples from HV Capital, Unmind, and Wonderbly, this book helps you:

- Apply product management principles to identify and prioritize employee experience problems - Prototype and test HR tools using AI prompts and vibe coding - Deliver AI-built People tools faster, from tested prototype to employee use - Evaluate Forward Deployed Engineers' impact on People Operations skills and structure - Establish HR AI governance for privacy, security, and employee trust

Make purpose part of how your organization operates, helping employees fulfill their potential while strengthening business performance.

Themes include: purpose at work, staff motivation, talent retention, employee experience, organizational culture, workforce productivity

Autoren/Hrsg.

Zwaan, Jessica

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Inhaltsverzeichnis

• Section - ONE: Seeking purpose;
• • Chapter - 01: Our pursuit of meaning;
  • Chapter - 02: When work became a grind;
  • Chapter - 03: Emptiness and achievement;
• Section - TWO: Career crossroads;
• • Chapter - 04: Allowing for the contemplation of change;
  • Chapter - 05: The risks of leaping;
• Section - THREE: Walking away;
• • Chapter - 06: Identity and life outside work;
  • Chapter - 07: Quiet quitting;
• Section - FOUR: Building with purpose;
• • Chapter - 08: Transforming corporate cultures;
  • Chapter - 09: Crafting the employee experience;
  • Chapter - 10: Aligning values and actions;
• Section - FIVE: Working authentically;
• • Chapter - 11: The journey is the reward;
  • Chapter - 12: Conclusion – imagining Sisyphus fulfilled and closing thoughts;

Über Autor(innen)

Zwaan, Jessica
<b>Jessica Zwaan</b> is the Chief Operating Officer at Talentful, a talent recruitment company. Prior to this she was the Chief Operating Officer at Whereby, Group Head of Talent at McCann Worldgroup and VP People and Talent at Wonderbly. She is based in New York, New York.

Jessica Zwaan is a startup and technology executive with a background in People, Operations, and Talent spanning across three continents. She is the Chief Operating Officer at Talentful, a talent recruitment company. Prior to this she was the Chief Operating Officer at Whereby, Group Head of Talent at McCann Worldgroup and VP People and Talent at Wonderbly. Based in New York, New York, she is the author of Built for People, also published by Kogan Page.