Ahonen m-Profits

Making Money from 3G Services
1. Auflage 2004
ISBN: 978-0-470-85511-9
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 376 Seiten, E-Book

UMTS as a technology allows for exciting new applications of someof the best ideas of services in the fixed telecoms,cellular/mobile telecoms, and internet environments, with manyrevolutionary new possibilities which simply do not exist in thecurrent media and communications vehicles.The current worldwideinterest in UMTS/3G is driven partly by the iminent roll-out of thenew infrastructure during 2002/3. The general consensus in thetelecoms industry is that that services will be driving this newUMTS/3G industry, and with no historical reference points, a largeworldwide demand exists for this type of book. 'm-Profits: MakingMoney from 3G Servives' will discuss 3G services from the view ofwhat is needed for the service to provide value to the user, whichtechnical features of the 3G network will be used, what is thevalue proposition for the user, how will money be made out ofdelivering the service, and discussions on how revenue sharingpropositions might work to benefit content providers and networkoperators.
* Addresses subject from the viewpoints of network operator,virtual operator, service provider, content provider, andend-user
* Explains how will money be made out of delivering 3Gservices
* Covers the key issues of 'revenue sharing' and competition
* Includes 12 service vignettes
Essential reading for mobile operators dealing with marketing,product development, 3G people, content providers, businessDevelopment, mobile Services people, consultants, bankers and mediaprofessionals.

Autoren/Hrsg.

Ahonen, Tomi T.

Inhaltsverzeichnis

Foreword.
Acknowledgements.
Intro to m-Profits: Show Me the Money.
Characteristics of Mobile Services: What Makes ThemDifferent.
Mobile Phone the Most Personal Device: Cannot Live WithoutIt.
Micro-payments: The Magical Key to Content Revenues.
The 5 M's of 3G Services: Recipe for Killer Cocktails.
The Profits of Movement Services: Escaping the Fixed Place.
The Profits of Mobile Services: Expanding the Concept ofTime.
The Profits of 'Me' Services.
The Profits of Money Services: Expending Financial Resources.
The Profits of Machine Services: Empowering Gadgets andDevices.
Money Patterns in Cellular Networks: The 'Hockey Stick'Curves.
Tariffing: Just Below the Pain Threshold.
Marketing 3G Services.
Competition in 3G Services: More Competitors.
Revenue Sharing and Partnering: When You Cannot Do It Alone.
Business Case of 3G for the Operator: Revenues, Cost andProfitability.
Money Migration: Know the Streams.
4G: What Next?
Postscript: Final Thoughts.
m-Dictionary.
Abbreviations.
Bibliography.
Websites.
Services Index.
Index.