Event Planning and Management

Principles, Planning and Practice
4. Revised Auflage 2026
ISBN: 978-1-3986-2383-5
Verlag: Kogan Page Ltd

Buch, Englisch, 352 Seiten, Format (B × H): 156 mm x 234 mm

This textbook provides step-by-step guidance for planning, designing and delivering successful events.

An indispensable resource for students studying events management, as well as early-stage practitioners and aspiring events managers, Event Planning and Management looks at how to:

- Research, develop and plan an event, including selecting a venue
- Market and promote for the target audience

- Manage on-site on the day

- Measure the success of an event and plan for the future

This updated fourth edition of Event Planning and Management provides new information and perspectives on contemporary issues impacting events including health and safety measures, contracts and legal processes and sustainability. With in-text learning features such as tips from event managers, checklists for planning, managing and evaluating events, and adaptable templates from real-life event planners, this textbook will equip students with the tools to plan and deliver successful events.

Autoren/Hrsg.

Albert, Bernadette

Dowson, Ruth

Lomax, Dan

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Eventmanagement

Inhaltsverzeichnis

Chapter - 01: Events - The Changing Environment; Chapter - 02: The Event Planning Model; Chapter - 03: Research, Concept Development and Feasibility Screening; Chapter - 04: Developing your Events Programme and Content; Chapter - 05: Venue Selection and Site Planning Essentials; Chapter - 06: Production and Operational Logistics; Chapter - 07: Staffing and Human Resources in Events; Chapter - 08: Legal Considerations and Contracts; Chapter - 09: Drawing in the Crowds - Marketing Events; Chapter - 10: Finance Budgeting and Procurement in Events; Chapter - 11: A Practical Guide to Managing Events on the Day; Chapter - 12: Measuring Event Success - Evaluation Insights; Chapter - 13: Events - The Future

Über Autor(innen)

Lomax, Dan
Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.

Dowson, Ruth
Ruth Dowson was Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK for over 14 years. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors.

Albert, Bernadette
Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events.

Ruth Dowson was Senior Lecturer in events management at Leeds Beckett University, UK. She has more than 30 years of experience in events, conferences, seminars and exhibitions in both the public and private sectors.

Bernadette Albert was Senior Lecturer in events management at Leeds Beckett University, UK. She draws on extensive experience in managing and advising on international, state, civic and private events.

Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.