Buch, Englisch, 354 Seiten, Format (B × H): 159 mm x 234 mm, Gewicht: 640 g
Behind-the-Scenes Secrets of Successful Special Events
Buch, Englisch, 354 Seiten, Format (B × H): 159 mm x 234 mm, Gewicht: 640 g
ISBN: 978-0-470-83188-5
Verlag: John Wiley & Sons Inc
Before planning an event, there is much to be done behind the scenes. Proposals must be written, fees and contracts negotiated, and safety issues considered. This book goes behind the scenes to explain every aspect of organizing and strategic planning for events. Comprehensive coverage includes: preparing proposals, setting fees, designing multicultural events, and using efficient new technologies. Also included are practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Werbeindustrie
- Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
Weitere Infos & Material
Preface
Acknowledgements
Chapter 1: The Strategic Planning of Event Design
External Objectives
Internal Objectives
Day One Client Itinerary
Day Two Client Itinerary
Day Three Client Itinerary
Day Four Client Itinerary
Day Five Client Itinerary
Day Six Client Itinerary
Day Seven Client Itinerary
Chapter 2: Preparing the Proposal
The Proposal Request
The Qualification Meeting
The Proposal
Proposal Preparation: The Initial Steps
Making Contact With Key Suppliers
Proposal Preparation
Chapter 3: The Body of the Proposal
Cover Letter
Destination Review
Transportation Requirements
Hotel Information
Day-by-Day Detailed Itinerary
Grid
Cost Summary Sheet
Detailed Program Inclusions
Program Options and Enhancements
Company Profile
References
Backup Material
Brining It All Together
Chapter 4: Management Fees
Four Types of Fees
Chapter 5: Contractual Negotiations With Suppliers
Negotiating With Suppliers
Chapter 6: Client Contracts
The Three Rules of Contracts
Areas Covered in the Client Contract
Payment
Liability and Responsibility
Dates and Other Details
Food and Beverage Hazards
Technical Riders and Other Requirements
Doing Your Homework
Chapter 7: Safety and Security
Travel Information
Checklists for Out of Town Events
Ensuring Client Safety
Other Safety Issues
New Areas of Consideration for Safety and Security
Chapter 8: Event Planning Technology Tools and Emerging Trends
Event Planning Technology Options
Chapter 9: Multicultural and Foreign Event Planning
Local Customs, Protocol and Etiquette
Religious Beliefs
Local Cultural and Political Matters
Chapter 10: Event and Program Branding
Establishing a Brand
The Branded Image
Program Branding
The Branding Commitment
Protecting the Client's Image and Standards
Chapter 11: Conclusion
Appendix
Sample Proposal/Senior Management
Sample Proposal/Incentive Sales Group
Index