A Global Perspective
E-Book, Englisch, 264 Seiten, eBook
ISBN: 978-0-387-28256-5
Verlag: Springer US
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Franchising Development.- Why Do Companies Use Franchising?.- What are the Social and Economic Benefits and Costs of Global Franchising?.- What is the Economic Impact of Service Franchising Investment?.- Franchising Strategies and Types.- Does Franchising Provide Superior Financial Returns?.- How Do Franchisors Evaluate Foreign Markets?.- When is Master International Franchising a Preferred Mode of Entry?.- How Do International Franchisors Cluster?.- Franchising in Emerging Markets.- Franchising in Russia.- Franchising in the Philippines.- Conversion Franchising in Slovenia.- Cases in International Franchising.- Franchising with Kodak in China.- The Internationalization of Marks & Spencer.- Concluding Remarks.