Alon Social Franchising

2014
ISBN: 978-1-137-45584-0
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 99 Seiten, eBook

Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.

Zielgruppe

Research

Autoren/Hrsg.

Alon, I.

Inhaltsverzeichnis

Introduction (Ilan Alon) 1. Social Franchising as an Organizational Format – An Overview; Anita du Toit 2. Overcoming Institutional Challenges in Microfranchising; Lisa Jones Christensen and David Lehr 3. The Scope for Scaling Up Social Enterprises in China; Michael Norton 4. Access Afya: Micro-Clinic Health Franchise Designed for Scale;  Kevin McKague, Melissa Menke, Ajanthy Arasaratnam 5. World Vision: Catalyzing the growth of Microfranchising in Tanzania; Andy Hunter and Ashley Wheaton

Über Autor(innen)

Ilan Alon is Cornell Professor of International Business at Rollins College and a visiting scholar at Georgetown University, USA. A prolific author on global franchising, Dr. Alon's books include: Global Franchising Operations Management: Cases in International and Emerging Markets Operations (FT Press, 2012), Franchising Globally: Innovation, Learning and Imitation (Palgrave, 2010), Service Franchising: A Global Perspective (Springer, 2005), International Franchising in Industrialized Markets: Western and Northern Europe (CCH Inc., 2003), International Franchising in Industrialized Markets: North America, Pacific Rim and Other Developed Countries (CCH Inc., 2002), International Franchising in Emerging Markets: China, India, and Other Asian Countries (CCH Inc., 2001), International Franchising in Emerging Markets: Central and Eastern Europe and Latin America (CCH Inc., 2001), The Internationalization of US Franchising Systems (Garland Publishing, 1999).