Critical Studies in Media Commercialism

Erscheinungsjahr 2000
ISBN: 978-0-19-874277-7
Verlag: OUP Oxford

Buch, Englisch, 352 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 608 g

Intense commercialism has been a perennial hallmark of the mass media ever since its inception and throughout the twentieth century the techniques and strategies of the dominant players in the world of media and advertising have become increasingly sophisticated, with the development of multinational media corporations and electronic media opportunities. Developments have been so rapid that scholars are only now beginning to come to terms with the full impact of
media commercialization as a global phenomenon cutting across traditional cultural, economic, and social boundaries.

Critical Studies in Media Commercialism brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism in the modern world.

Autoren/Hrsg.

Andersen, Robin

Strate, Lance

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medien & Gesellschaft, Medienwirkungsforschung
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Film, Video, Foto
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medientheorie, Medienanalyse
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medienphilosophie, Medienethik, Medienrecht
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Presse & Journalismus
• Geisteswissenschaften Design Grafikdesign, Kommunikationsdesign
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Fernsehen & Rundfunk
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften

Über Autor(innen)

Robin Andersen is Associate Professor in the Department of Communication and Media Studies and Director of the Peace and Justice Program at Fordham University. She is the author of Consumer Culture and TV Programming, and her numerous articles appear in books and scholarly journals such as The Media Reader, Journalism and Popular Culture, and The Humanist. Her current research is focused on the environmental impact
of consumer culture.

Lance Strate is Associate Professor and Chair of Fordham University's Department of Communication and Media Studies. He is the editor (with Ron Jacobson and Stephanie B. Gibson) of Communication and Cyberspace and is currently working on a books entitled Understanding Media Ecology and The Legacy of McLuhan (with Edward Wachtel). He is Supervisory Editor of the Media Ecology Book Series and founding President of the Media Ecology
Association.