Buch, Englisch, 580 Seiten, Format (B × H): 152 mm x 229 mm
A Complete Guide to Creating a User Research Practice at Your Organization
Buch, Englisch, 580 Seiten, Format (B × H): 152 mm x 229 mm
ISBN: 978-1-041-04648-6
Verlag: Taylor & Francis Ltd
Embark on a transformative journey into the world of user research with Impact by Nikki Anderson. In the realm of product creation, understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization, ensuring that decisions are rooted in empathy, understanding, and a deep connection with your audience.
Impact goes beyond the surface of having a great idea; it delves into the intricacies of creating competent, passionate, and skillful teams. Nikki Anderson, drawing from her wealth of experience, provides invaluable insights into setting up a research practice that becomes an indispensable resource for your colleagues. This book is not just a guide; it’s a thought partner, offering a step-by-step approach to navigate the complexities of establishing a research practice, making it accessible even for those new to the field.
Zielgruppe
Professional Reference
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
PART ONE What Is a Research Practice?
1 What Is a Research Practice?
2 Why Is a Research Practice Important?
3 Connecting Research to Business
PART TWO Reflect on the Current State
4 Viewing Stakeholders as Users
5 Assess the Current User Research Maturity
PART THREE Set Up Operations and a Framework
6 Set Up Core Research Operations
7 Create a Research Framework
PART FOUR Define Your Playbook
8 Introduction to the Five Phases
9 Phase One: Problem Discovery
10 Phase Two: Problem Definition
11 Phase Three: Solution Design and Refinement
12 Phase Four: Testing and Execution
13 Phase Five: Maintain and Iterate
PART FIVE Methodology Breakdown
14 Problem Discovery Methods
15 Problem Definition Methods
16 Solution Design and Refinement Methods
17 Testing and Execution Methods
18 Monitor and Iterate Methods
19 Bonus: Uncommon Methods
PART SIX Analysis and Synthesis Breakdown
20 Demystifying the Synthesis Process
21 Running Synthesis Sessions
22 An Analysis and Synthesis Process for Generative Research
23 Writing Insights and Recommendations
PART SEVEN Creating Effective and Realistic Deliverables and Outcomes
24 Writing Reports
25 Using the Pyramid Principle
26 Session Summaries
27 Research Newsletters
28 Personas
29 Ecosystem Maps
30 UX Scorecard
PART EIGHT Activating Your User Research
31 Bring Your Insights to Life
PART NINE Juggling It All
32 Using AI as a Thought Partner
33 Democratizing User Research
34 Time Management
35 Navigating Burnout
PART TEN Test and Iterate
36 Feedback and Iteration
