Buch, Englisch, 416 Seiten, Format (B × H): 152 mm x 229 mm
A Complete Guide to Creating a User Research Practice at Your Organization
Buch, Englisch, 416 Seiten, Format (B × H): 152 mm x 229 mm
ISBN: 978-1-041-04642-4
Verlag: CRC Press
Embark on a transformative journey into the world of user research with Impact by Nikki Anderson. In the realm of product creation, understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization, ensuring that decisions are rooted in empathy, understanding, and a deep connection with your audience.
Impact goes beyond the surface of having a great idea; it delves into the intricacies of creating competent, passionate, and skillful teams. Nikki Anderson, drawing from her wealth of experience, provides invaluable insights into setting up a research practice that becomes an indispensable resource for your colleagues. This book is not just a guide; it's a thought partner, offering a step-by-step approach to navigate the complexities of establishing a research practice, making it accessible even for those new to the field.
Zielgruppe
Professional Reference
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction, Part 1: What Is a Research Practice, Chapter 1: What Is a Research Practice, Chapter 2: Why Is a Research Practice Important, Chapter 3: Connecting Research to Business, Part 2: Reflect on the Current State, Chapter 4: Viewing Stakeholders as Users, Chapter 5: Assess the Current User Research Maturity, Part 3: Set Up Operations and a Framework, Chapter 6: Set Up Core Research Operations, Chapter 7: Create a Research Framework, Part 4: Define Your Playbook, Chapter 8: Introduction to the Five Phases, Chapter 9: Phase One: Problem Discovery, Chapter 10: Phase two: Problem Definition, Chapter 11: Phase Three: Solution Design and Refinement, Chapter 12: Phase Four: Testing and Execution, Chapter 13: Phase Five: Maintain and Iterate, Part 5: Methodology Breakdown, Chapter 14: Problem Discovery Methods, Chapter 15: Problem Definition Methods, Chapter 16: Solution Design and Refinement Methods, Chapter 17: Testing and Execution Methods, Chapter 18: Monitor and Iterate Methods, Chapter 19: Bonus: Uncommon Methods, Part 6: Analysis and Synthesis Breakdown, Chapter 20: Demystifying the Synthesis Process, Chapter 21: Running Synthesis Sessions, Chapter 22: An Analysis and Synthesis Process for Generative Research, Chapter 23: Writing Insights and Recommendations, Part 7: Creating Effective and Realistic Deliverables and Outcomes, Chapter 24: Writing Reports, Chapter 25: Using the Pyramid Principle, Chapter 26: Session Summaries, Chapter 27: Research Newsletters, Chapter 28: Personas, Chapter 29: Ecosystem Maps, Chapter 30: UX Scorecard, Part 8: Activating your User Research, Chapter 31: Bring Your Insights to Life, Part 9: Juggling It All, Chapter 32: Using AI as a Thought Partner, Chapter 33: Democratizing User Research, Chapter 34: Time Management, Chapter 35: Navigating Burnout, Part 10: Test and Iterate, Chapter 36: Feedback and Iteration
