Asplen-Taylor Data and Analytics Strategy for Business

Leverage Data and AI to Achieve Your Business Goals
2. Auflage 2025
ISBN: 978-1-3986-2202-9
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 344 Seiten, Web PDF

Struggling to convert your data, analytics and AI strategy into business value?

Data and Analytics Strategy for Business by Simon Asplen-Taylor is an essential guide for CDOs, CAIOs, CIOs and CTOs seeking to deliver measurable results from data investments. Focused on aligning data, analytics and AI with strategic goals, this book helps leaders move from initial implementation to transformation.

Fully updated with the latest AI developments, it provides practical tools and real-world insights to accelerate implementation, drive adoption and optimize performance across the organization.

You'll learn how to:

- Align data, analytics and AI to strategic business outcomes

- Build trust through data quality, governance and transparency

- Integrate AI and ML Secure executive and organizational buy-in for long-term success

- Learn from real-world examples including Tesco and Facebook

With guidance grounded in real results, Data and Analytics Strategy for Business helps senior leaders lead smarter, execute faster and unlock enterprise-wide impact.

Themes include: data strategy, AI adoption, analytics leadership, digital transformation, data governance, performance optimization

Autoren/Hrsg.

Asplen-Taylor, Simon

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Mathematik | Informatik EDV | Informatik Daten / Datenbanken Automatische Datenerfassung, Datenanalyse

Inhaltsverzeichnis

Section - ONE: How data, analytics and AI can help you grow your business; Chapter - 01: How can this book help you?; Chapter - 02: The business case for data; Chapter - 03: Your data and analytics strategy; Chapter - 04: AI strategy; Chapter - 05: A team game; Section - TWO: Wave 1 - aspire; Chapter - 06: A quick win; Chapter - 07: Repeat and learn; Section - THREE: Wave 2 - mature; Chapter - 08: Data governance; Chapter - 09: Data quality; Chapter - 10: Single customer view; Chapter - 11: Generating insights; Chapter - 12: Data risk management and ethics; Section - FOUR: Wave 3 - industrialize; Chapter - 13: Automation, automation, automation; Chapter - 14: Scaling up and scaling out; Chapter - 15: Data and AI culture; Section - FIVE: Wave 4 - realize; Chapter - 16: The voice of the customer; Chapter - 17: Maximizing data science and AI; Chapter - 18: Sharing data with suppliers and customers; Section - Six: Wave 5 - differentiate; Chapter - 19: Data products; Chapter - 20: Right leadership, right time; Chapter - 21: Epilogue - data and AI success; Chapter - 22: Glossary;

Über Autor(innen)

Asplen-Taylor, Simon
Simon Asplen-Taylor is the founder and CEO of VALSTR, a leading data, analytics and AI consultancy. He was the UK's first Chief Data Officer (CDO) and previously served as CDO for multiple FTSE firms including Bupa and led some of the largest data-led transformations in Europe. He is a Fellow of the Royal Statistical Society and serves on their AI Taskforce. In 2023, CEO Magazine named him Most Influential Data Analytics CEO and in 2025, he was awarded a Top 100 Influential People award. He is based in London, UK.

Simon Asplen-Taylor is the founder and CEO of VALSTR, a leading data, analytics and AI consultancy and was the first Chief Data Officer in the UK. He previously served as Chief Data Officer for multiple FTSE firms including Bupa, UBS, Tesco and Regus and led some of the largest data led transformations in Europe. He is a Fellow of the Royal Statistical Society (RSS) and serves on the RSS's AI Taskforce. In 2023, he was named by CEO Magazine as Most Influential Data Analytics CEO. He is based in London, UK.