Baker Advertising and a Democratic Press

Course Book
ISBN: 978-1-4008-6355-6
Verlag: De Gruyter
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, Band 276, 216 Seiten, Web PDF

Reihe: Princeton Legacy Library

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.

Originally published in 1994.

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Autoren/Hrsg.

Baker, C. Edwin

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung

Inhaltsverzeichnis

Preface

Introduction 3

Ch. I Advertising: Financial Support and Structural Subversion of a Democratic Press 7

Ch. II Advertising and the Content of a Democratic Press 44

Ch. III Economic Analysis of Advertising's Effect on the Media 71

Ch. IV Policy Proposals 83

Ch. V The Constitutionality of Taxation or Regulation of Advertising 118

Mathematical Appendix 139

Notes 141

Index 191