Everyday Rhetoric

Shaping Perceptions, Behaviors, and Interactions
1. Auflage 2026
ISBN: 978-1-032-95322-9
Verlag: Taylor & Francis Ltd

Buch, Englisch, 296 Seiten, Format (B × H): 178 mm x 254 mm

This innovative textbook redefines the study of rhetoric by moving beyond traditional teachings of argument structure and logical fallacies to explore the rich tapestry of persuasive messages embedded in everyday life.

From political speeches and social media memes to the design of public spaces, this book equips students with the tools to critically analyze and respond to the various forms of rhetoric they encounter daily. It enables readers to critically question what various messages intend for us to think or do. The book not only highlights the importance of rhetorical awareness but also prepares students to face real-world communication challenges, making them more discerning consumers and producers of rhetorical messages. Each chapter features real-world examples, reflection prompts, and practical tools to help readers become more observant, purposeful, and ethically aware communicators.

Fostering a deeper understanding of the art of persuasion and its pervasive influence on our thoughts and actions, this text serves as an essential resource for undergraduate students of communication, rhetoric, persuasion and social influence. It will also be of interest to students across various disciplines who are actively engaged in or preparing for workplace roles that require sophisticated communication skills.

Zielgruppe

Undergraduate Core

Autoren/Hrsg.

Baker, Kimberly S.

Rice-Bailey, Tammy

Fachgebiete

• Geisteswissenschaften Sprachwissenschaft Sprechwissenschaft, Rhetorik
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Section A: Foundations of Influence  1. The Art of Persuasion  2. The Politics of Language  Section B: Forms of Expression  3. Narrative Forms  4. Visual Rhetoric  5. The Medium  Section C: Rhetoric in Context  6. Rhetoric of Places and Spaces  7. Workplace Rhetoric  8. Rhetoric of Marketing  9. The News 10. Rhetoric of Political and Global Discourse  11. Rhetoric of Health  12. Rhetoric of Death and Dying

Über Autor(innen)

Tammy Rice-Bailey is a Professor in the Humanities, Social Science and Communication department at the Milwaukee School of Engineering, USA. She is also the co-author of Interpersonal Skills for Group Collaboration (Routledge, 2023).

Kimberly S. Baker is an Instructor in the Humanities, Social Science and Communication department at the Milwaukee School of Engineering, USA.