School for Startups: The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or Less

Erscheinungsjahr 2011
ISBN: 978-0-07-175393-7
Verlag: McGraw-Hill Education

Buch, Englisch, 208 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 290 g

The Beginner's Guide to Low-Risk EntrepreneurshipYou want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk--but they have learned the tricks to working around it. And now you can too, with School for Startups.This practical guide shows you how to build a business the smart way--without risking major assets such as your house, savings account, or health insurance.You'll learn how to increase your chance of success by: - Funding your venture without investors - Entering international markets - Taking full advantage of tools on the Web - Marketing your product or service for little or no cost - Deploying a third party to package and ship products - Taking control of an existing business or franchiseThe authors present hundreds of the best ideas for new businesses, along with case studies proving the effectiveness of their approach. Also included with the book is a code you can use to register for The Entrepreneur School (www.theentrepreneurschool.com), where you can access exclusive webinars and supplementary material.

Autoren/Hrsg.

Beach, Jim

Hanks, Chris

Beasley, David

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Selbstständige & Freiberufler
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen

Inhaltsverzeichnis

Introduction; Chapter 1. Get Started; Chapter 2. Make a Rock-Solid Business Plan; Chapter 3. Launch Fast--Profitably; Chapter 4. Diversify: Lower Risk by Having Several Businesses; Chapter 5. Make It a Family Affair; Chapter 6. Embrace Overseas Trade; Chapter 7. Recordkeeping, Taxes--and Retirement; Chapter 8. Products and Policies; Chapter 9. When to Quit Your Day Job; Chapter 10. The Payoff; Appendix I. Hot Leads: Resources; Appendix II. Sample Ideas for Successful Businesses; Index

Über Autor(innen)

Jim Beach is a serial entrepreneur, director of education at The Entrepreneur School, and founder of International Entrepreneurship (www.internationalentrepreneurship.com).Chris Hanks is an entrepreneur and lecturer at the University of Georgia, where he teachesentrepreneurship at the Terry College of Business.David Beasley worked for twenty-five years as a reporter and editor for the Atlanta Journal Constitution. His stories have appeared in many publications, including the New York Times, Bloomberg News, and GlobalAtlanta.com.