Bird The Audience in Everyday Life

Living in a Media World
Erscheinungsjahr 2013
ISBN: 978-1-135-37980-3
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten

The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

Autoren/Hrsg.

Bird, S. Elizabeth

Fachgebiete

• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Populärkultur
• Technische Wissenschaften Technik Allgemein Technologie: Soziale & Ethische Aspekte
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie

Inhaltsverzeichnis

Acknowledgments
1. Beyond the Audience: Living in a Media World
2. Media Scandal Meets Everyday Life
3. Piecing a Cyber-Quilt: Media Fans in an Electronic World
4. Imagining Indians: Negotiating Identity in a Media World
5. A Popular Aesthetic? Exploring Taste through Viewer Ethnography
6. CJ's Revenge: A Case Study of News as Cultural Narrative
7. Media Ethnography in an Interdisciplinary World
Notes
Bibliography
Index

Über Autor(innen)

S. Elizabeth Bird is Professor of Anthropology at the University of South Florida. She is author of For Enquiring Minds: A Cultural Study of Supermarket Tabloids and editor of Dressing in Feathers: The Construction of the Indian in American Popular Culture.