Buch, Englisch, 264 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 390 g
Buch, Englisch, 264 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 390 g
ISBN: 978-1-4129-9761-4
Verlag: Sage Publications, Inc
Blakeman also explores how nontraditional media, which can offer creative and unusual options for marketing and adversiting, deliver meaningful and memorable ads that are often more effective at reaching the target audience than traditional vehicles, since they are often unexpected. Understanding nontraditional media and its role in delivering a strategic message to the target market requires professionals to understand what options are available and how they will be used, as well as the projected return on investment. This must-have guide is perfect for facilitating this understanding!
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Werbeindustrie
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
Weitere Infos & Material
Acknowledgments
1. Defining Nontraditioinal Media
2. Marketing and Advertising Planning for Nontraditional Media
3. Guerrilla Marketing
4. The Alternative Use of Traditional Media Vehicles
5. Nontraditional Media
6. Electronic Media
7. Social Media
8. Mobile Media
9. Out-of-Home and Transit Media
10. Direct Marketing and Sales Promotion
11. The Most Unusual of All Are Often the Most Memorable
Glossary
Bibliography
Index
About the Author