Business Planning for Games

1. Auflage 2023
ISBN: 978-1-032-40337-3
Verlag: CRC Press

Buch, Englisch, 192 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 304 g

This is a practical guide to help budding entrepreneurs think about various planning aspects of their proposed games business, with a view to growing their businesses and becoming more successful. This book includes customary business plan headings and worksheets where the reader can record their thoughts as they start to articulate the vision behind their game.

This is a fresh pedagogical approach to an established method of teaching entrepreneurship that uses a series of worksheets for readers to dip in and out as their needs require. Designed to help nourish an understanding and appetite for doing more than just creating a product, it will help develop an understanding of the business process with sound ideas and inspirational worksheets.

This book will be of great interest to all students learning about the business of games, as well as budding entrepreneurs looking for guidance on how to begin planning their own games business.

Zielgruppe

Undergraduate Advanced

Autoren/Hrsg.

Buckingham, Christopher

Fachgebiete

• Mathematik | Informatik EDV | Informatik Programmierung | Softwareentwicklung Spiele-Programmierung, Rendering, Animation

Inhaltsverzeichnis

About the Author. Acknowledgements. Introduction. Chapter 1 Executive Summary. Chapter 2 Vision. Chapter 3 Mission. Chapter 4 Operations. Chapter 5 Research. Chapter 6 Branding. Chapter 7 Marketing. Chapter 8 Finances. Level Two. Chapter 9 Introduction. Chapter 10 Worksheet 01: Game. Chapter 11 Worksheet 02: The Opportunity. Chapter 12 Worksheet 03: Goals. Chapter 13 Worksheet 04: Customers. Chapter 14 Worksheet 05: Success. Chapter 15 Worksheet 06: Strategy. Chapter 16 Worksheet 07: Marketing. Chapter 17 Worksheet 08: Resources. Chapter 18 Worksheet 09: Partners. Chapter 19 Worksheet 10: Finance. Chapter 20 Worksheet 11: Operations. Chapter 21 Worksheet 12: Model. Index.

Über Autor(innen)

Dr Christopher Buckingham teaches research methodologies and methods. His main role as Senior Lecturer at Winchester School of Art (University of Southampton) is teaching on the Global Advertising & Branding (MA). He also helped create and deliver the undergraduate programme Business of Games and related modules on business for the creative industries.