E-Book, Englisch, 334 Seiten
Reihe: Princeton Legacy Library
Cantril Gauging Public Opinion
Erscheinungsjahr 2016
ISBN: 978-1-4008-7754-6
Verlag: De Gruyter
Format: PDF
Kopierschutz: 1 - PDF Watermark
E-Book, Englisch, 334 Seiten
Reihe: Princeton Legacy Library
ISBN: 978-1-4008-7754-6
Verlag: De Gruyter
Format: PDF
Kopierschutz: 1 - PDF Watermark
This book furnishes the first systematic examination of the highly important and widely misunderstood new methods of surveying public opinion. The studies reported were done by Princeton's Office of Public Opinion Research under the direction of Hadley Cantril, one of the leading social psychologists in the country. The book pioneers in stimulating fashion some of the many problems involved in the determination of public opinion by modern techniques.
Originally published in 1944.
The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Frontmatter, pg. i
PREFACE, pg. vii
CONTENTS, pg. xiii
I. THE MEANING OF QUESTIONS, pg. 3
II. THE WORDING OF QUESTIONS, pg. 23
III. THE MEASUREMENT OF INTENSITY, pg. 51
IV. THE USE AND VALUE OF A BATTERY OF QUESTIONS, pg. 66
V. SECRET VS. NONSECRET BALLOTS, pg. 77
VI. “TRAINED” VS. “UNTRAINED” INTERVIEWERS, pg. 83
VII. THE RELIABILITY OF INTERVIEWERS’ RATINGS, pg. 98
VIII. INTERVIEWER BIAS AND RAPPORT, pg. 107
IX. REFUSALS AS A SOURCE OF BIAS, pg. 119
X. SOME GENERAL PRINCIPLES OF SAMPLING, pg. 127
XI. HOW REPRESENTATIVE ARE “REPRESENTATIVE SAMPLES”?, pg. 143
XII. THE USE OF SMALL SAMPLES, pg. 150
XIII. THE USE OF BREAKDOWNS, pg. 175
XIV. EDUCATION AND ECONOMIC STATUS AS DETERMINANTS OF OPINION, pg. 195
XV.INFORMATION AS A DETERMINANT OF OPINION, pg. 209
XVI. THE USE OF TRENDS, pg. 220
XVII. THE MEASUREMENT OF CIVILIAN MORALE, pg. 233
APPENDIX I. THE MEASUREMENT OF CIVILIAN MORALE: TECHNICAL NOTES, pg. 261
APPENDIX II. CORRECTING FOR INTERVIEWER BIAS, pg. 286
APPENDIX III. SAMPLING AND BREAKDOWNS: TECHNICAL NOTES, pg. 288
APPENDIX IV. CHARTS INDICATING CONFIDENCE LIMITS AND CRITICAL DIFFERENCES BETWEEN PERCENTAGES, pg. 297
APPENDIX V. MAPS, pg. 301
APPENDIX VI. TABLES ON INTENSITY OF OPINION, pg. 306
APPENDIX VII. BIBLIOGRAPHY OF RESEARCH, 1936-1943, pg. 310
INDEX, pg. 316
