Buch, Englisch, 172 Seiten, Format (B × H): 156 mm x 236 mm, Gewicht: 265 g
Buch, Englisch, 172 Seiten, Format (B × H): 156 mm x 236 mm, Gewicht: 265 g
ISBN: 978-0-7506-5224-7
Verlag: Taylor & Francis Ltd (Sales)
As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Zielgruppe
Students on CIM Diploma, BA, MBA courses as well as CIPS, Institute of Logistics and Institute of Export students; also marketing practitioners.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
The customer value creation process; Customer service and customer relationship management; Customer profitability analysis; Demand management; Integrating product development and logistics; Value delivery management; Managing the extended enterprise; Managing Global Pipelines.