Paying for Broadcasting

The Handbook
1. Auflage 1992
ISBN: 978-0-415-08938-8
Verlag: Routledge

Buch, Englisch, 266 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 388 g

What does the future hold for broadcasting in Britain? At a time when British broadcasting is undergoing great change, what revenues will be available for funding programming in the 1990s and beyond? Paying for Broadcasting: The Handbook presents a wide-ranging discussion of funding options open to broadcasters. Commissioned by the BBC to inform debate in the run up to the 1996 Charter Renewal, and drawing on examples from Britain and other worldwide broadcasting markets, the authors explore the histories of and project future possibilities for the revenues available from different sources: advertising and sponsorship, subscription, programme sales and co-production and various kinds of public funding.

Autoren/Hrsg.

Congdon, Tim

Davies, Gavyn

Graham, Andrew

Shew, William B.

Sturgess, Brian

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Radio- und Fernsehindustrie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Public Funding, Gavyn Davies and Andrew Graham. Advertising and Sponsorship, Brian Sturgess. Subcription, National Economic Research Associates. Programme Sales and Co-Production, William B. Shew

Über Autor(innen)

Tim Congdon, Gavyn Davies, Andrew Graham, William B. Shew, Brian Sturgess