Cook The Commodification of Childhood

The Children’s Clothing Industry and the Rise of the Child Consumer
1. Auflage 2004
ISBN: 978-0-8223-8543-1
Verlag: De Gruyter
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 222 Seiten

Through a study of industry publications over much of the century, shows how the U.S. children’s clothing industry produced increasingly refined categories of childhood.

Autoren/Hrsg.

Cook, Daniel Thomas

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Altersgruppen Kinder- und Jugendsoziologie
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik

Inhaltsverzeichnis

Acknowledgments ix

1 Introduction
1

2 A Brief History of Childhood and Motherhood into the Twentieth Century
22

3 Merchandising, Motherhood, and Morality: Industry Origins and Child Welfare, 1917-1929 41

4 Pediocularity: From the Child’s Point of View 66

5 Reconfiguring Girlhood: Age Grading, Size Ranges, and Aspirational Merchandising in the 1930s
96

6 Baby Booms and Market Booms: Teen and Subteen Girls in the Postwar Marketplace 122

7 Concluding Remarks 144

Appendix: Figures and Tables 153

Notes 157

Bibliography 181

Index 201

Über Autor(innen)

Daniel Thomas Cook is a sociologist in the Department of Advertising at University of Illinois, Champaign-Urbana. He is the editor of Symbolic Childhood.