BUSINESS STYLE HB 2E

2. Auflage 2012
ISBN: 978-0-07-180010-5
Verlag: McGraw-Hill Education

Buch, Englisch, 304 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 388 g

Revised and updated for the newest digital platforms—the classic guide to business writing style and protocolsWhile retaining all the valuable information that has made The Business Style Handbook a modern classic, the second edition provides new words, phrases and guidance to help you express yourself clearly, confidently and correctly on any digital platform. New to this edition: - Updated A-to-Z section with 250 new entries - Best practices for email in a world of portable devices - Insights from communications executives at global companiesPraise for The Business Style Handbook“This may be the handiest and clearest book of tips on basic business writing I’ve read in a long time.”

—Pam Robinson, cofounder, the American Copy Editors Society “An excellent primer on how to communicate effectively in a business setting.”

—Michael Barry, vice president, media relations, Insurance Information Institute“This book is especially helpful for people when English is their second language. I recommend it to all my business classes.”
—Elizabeth Xu, Ph.D., author, executive mentor and leadership class instructor, Stanford University “You never want poor writing to get in the way of what you’re saying. This style guide is a valuable resource to help ensure that the quality of your writing differentiates you.”

—Bart Mosley, principal and chief investment officer, Alprion Capital Management LP

Autoren/Hrsg.

Cunningham

Cunningham, Helen

Greene, Brenda

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

Introduction
Writing: a core competency
How to meet the standard
1. Fortune 500 Survey Results
It matters
Guidelines, with caveats
The content explosion
Influence of technology
How employees are writing
When you need a stylebook
Stylebooks used by companies’ professional writers
Coping with lag time
Strong views on buzzwords
Preferred dictionaries
How it all adds up
2. Why Style Matters
Language is dynamic
Writing that gets the job done
Take charge
Pulling it together
3. The Case for Standards
Time for companies to invest in the users
Create a standard
Win employee buy-in
4. Write WITH Purpose
Have a goal
Know your audience
Write and think at the same time
Use the right language
Keep it short. most of the time
Make longer documents user-friendly
Get right to the point
Take the credit
Shift the emphasis
Take a stand
Think about point of view
Keep a tight timeframe
Strengthen your professional brand
Review everything
Make it look good
Budget your time
5. Email: Before You Hit Send
Write smartphone-friendly emails
Choose the right style
Be cautious with content
When to use email, and when not to
Use cc, bcc and Reply to All appropriately
Make it easy on your reader
Be formal in formal email
Be appropriate with greetings
Sign off
Be smart about email
The A-to-Z Entries
Sources We Like
Notes
Bibliography
List of Fortune 500 Companies

Über Autor(innen)

Cunningham, Helen
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Greene, Brenda
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Helen Cunningham is director of corporate communications at a financial services firm in in New York. Previously, she worked at The Economist Group as editor of Business Latin America. At Philip Morris International, she was a business communications specialist in the international planning department. She worked in the media/communications and marketing departments at a major international law firm. She also worked in Moscow on a joint venture. She has taught English in Spain and in New York and holds a certificate to teach English as a foreign language.

Brenda Greene is the author of five books and a former editor at Working Woman magazine, Whitney Communications and North Jersey Herald & News. She is co-author of “The Web 2.0 Job Finder” and the author of both editions of “Get the Interview Every Time: Proven Resume and Cover Letter Strategies from Fortune 500 Hiring Professionals” and “You’ve Got the Interview … Now What?” She coauthored “America’s Girl: The Incredible Story of How Swimmer Gertrude Ederle Changed the Nation,” which won the International Swimming Hall of Fame 2010 Buck Dawson award. In 2011, Greene opened a yoga studio in North Carolina.