Datta The Digital Seeker

A Guide for Digital Teams to Build Winning Experiences
1. Auflage 2021
ISBN: 978-0-231-55444-2
Verlag: De Gruyter
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, EPUB

Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy—asking not simply what does someone want, but why they want it—in order to achieve transformative results.

Autoren/Hrsg.

Datta, Raj K. De

Fachgebiete

• Geisteswissenschaften Design Produktdesign, Industriedesign
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Informationstechnik, IT-Industrie

Inhaltsverzeichnis

Introduction: Embrace the Winning Formula
1. Break Online/Offline Boundaries
2. Put the Seeker at the Center
3. Swap Customers for Seekers
4. Harness the Three As
5. Build Your Digital Dreams; Don’t Buy Them
6. Design for Disaster
7. Recast Your Team to Ship
8. Create Your Money-Making Architecture
9. The Winning B2B Experience
10. Max Out the R0
Acknowledgments
Index

Über Autor(innen)

Raj K. De Datta is the CEO and cofounder of Bloomreach, the leading commerce-experience platform powering the digital properties of a diverse set of businesses and organizations around the world, including Staples, Puma, Next, HD Supply, River Island, ING Bank, and FC Bayern München. He was previously a director of product marketing at Cisco Systems and a founding member of the telecommunications start-up FirstMark Communications. He is also an active seed investor in over twenty start-ups in Silicon Valley, a founder partner at the seed investment firm Founder Collective, and a member of the Champions Council for the U.S. Tennis Association. He holds a bachelor of science in engineering from Princeton University and an MBA from the Harvard Business School.