Dowson / Albert / Lomax | Event Planning and Management | Buch | sack.de

Dowson / Albert / Lomax Event Planning and Management



3. Auflage 2022, 384 Seiten, Kartoniert, Format (B × H): 170 mm x 240 mm
ISBN: 978-1-398-60710-1
Verlag: Kogan Page


Dowson / Albert / Lomax Event Planning and Management

Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences

Written by authors with extensive industry experience, this is an essential step-by-step resource for students and the next generation of event planners to plan and deliver a successful event. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages.

Now fully updated, this third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for students studying event planning modules and certifications, marketing and PR professionals.

Weitere Infos & Material


Chapter - Chapter - 01: Introduction to events; Chapter - Chapter - 02: Putting event planning into motion; Chapter - Chapter - 03: Location, location, location! Destination and venue selection for events; Chapter - Chapter - 04: Developing your events programme and content; Chapter - Chapter - 05: Understanding site planning and safety essentials for events; Chapter - Chapter - 06: How to build and develop an events team; Chapter - Chapter - 07: Drawing in the crowds - Promotion and publicity for events; Chapter - Chapter - 08: Budgeting, finances and procurement for events management; Chapter - Chapter - 09: A practical guide to managing an event on the day; Chapter - Chapter - 10: Measuring success - Post-event evaluation and insights; Chapter - Chapter - 11: Future-proofing your events


Albert, Bernadette
Ruth Dowson is Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors.

Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events.

Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.

Dowson, Ruth
Ruth Dowson has over 30 years' experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She is a senior lecturer in events management at the UK Centre for Events Management at Leeds Beckett University.


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