Buch, Englisch, 360 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 920 g
Principles, Planning and Practice
Buch, Englisch, 360 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 920 g
ISBN: 978-1-3986-0710-1
Verlag: Kogan Page
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- Section - 01: Events – the changing environment 1;
- Section - 02: The event planning model;
- Section - 03: Research, concept development and feasibility screening;
- Section - 04: Developing your events programme and content;
- Section - 05: Venue selection and site planning essentials;
- Section - 06: Production and operational logistics;
- Section - 07: Staffing and human resources in events;
- Section - 08: Drawing in the crowds – marketing events;
- Section - 09: Finance, budgeting and procurement in events;
- Section - 10: A practical guide to managing an event on the day;
- Section - 11: Measuring event success – evaluation insights;
- Section - 12: Events – the future