What Everyone Needs to Know®
256 Seiten, Gebunden, Format (B × H): 142 mm x 213 mm, Gewicht: 431 g
Reihe: What Everyone Needs to Know(r)
Verlag: OXFORD UNIV PR
deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them.
Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impact on our lives-both as
individuals and as a global society. What ideas and information are being communicated to us-and to what end?