Eldridge / Kitzinger / Williams | The Mass Media and Power in Modern Britain | Buch | 978-0-19-878171-4 | www.sack.de

Buch, Englisch, 210 Seiten, Format (B × H): 133 mm x 203 mm, Gewicht: 254 g

Eldridge / Kitzinger / Williams

The Mass Media and Power in Modern Britain


Erscheinungsjahr 1997
ISBN: 978-0-19-878171-4
Verlag: Oxford University Press

Buch, Englisch, 210 Seiten, Format (B × H): 133 mm x 203 mm, Gewicht: 254 g

ISBN: 978-0-19-878171-4
Verlag: Oxford University Press


The Mass Media and Power in Britain is a thorough, lievely introduction to the role, importance, and power of the mass media in contemporary British society. What is the mass media, and how does it help shape life in modern Britain? After introducing the student to discussions around these questions, the authors examine the historical development of the mass media, issues of ownership, and the roots of its power in the public and political sphere.

Contemporary questions surrounding todays media are also addressed. What is the role of the audience? How do people take pleasure from media culture? What are the issues surrounding the news, advertising, public services broadcasting, the shaping of public understanding, censorship, violence, and `moral panics'? The authors also look towards the future, considering prospects for a global media and the possible effects of the information superhighway.

An invaluable introduction and point of reference for students of sociology, media studies, politics and human geography, The Mass Media and Power in Modern Britain will be essential reading for anyone interested in our mass media _

Eldridge / Kitzinger / Williams The Mass Media and Power in Modern Britain jetzt bestellen!

Weitere Infos & Material


- Part One: Communication and Media Power

- 1. Introduction

- 2. Reflections on Media History

- Part Two: Media Players and Practices

- 3. Press Barons and Media Moguls

- 4. The BBC: The Struggle for Public Service Broadcasting

- 5. Moral Panics, Media Scares, and Real Problems

- 6. Photo-Journalism: Every Picture Tells a Story

- 7. The Royal Family and the Media

- 8. Advertising: A Word From Our Sponsors

- 9. Public Relations and Propaganda Wars

- Part Three: Media Audiences and Reception

- 10. Audience Reception Theory

- 11. Consuming the Media: Communication Technology and Audience Choice

- 12. Appropriating Pleasure: Diverse Interpretations and Audience Re-Readings

- 13. Rethinking Media Influence and Power

- Bibliography; Index



Ihre Fragen, Wünsche oder Anmerkungen
Vorname*
Nachname*
Ihre E-Mail-Adresse*
Kundennr.
Ihre Nachricht*
Lediglich mit * gekennzeichnete Felder sind Pflichtfelder.
Wenn Sie die im Kontaktformular eingegebenen Daten durch Klick auf den nachfolgenden Button übersenden, erklären Sie sich damit einverstanden, dass wir Ihr Angaben für die Beantwortung Ihrer Anfrage verwenden. Selbstverständlich werden Ihre Daten vertraulich behandelt und nicht an Dritte weitergegeben. Sie können der Verwendung Ihrer Daten jederzeit widersprechen. Das Datenhandling bei Sack Fachmedien erklären wir Ihnen in unserer Datenschutzerklärung.