Digital Entrepreneurship in Practice

Principles and Strategies for Developing Online Businesses
1. Auflage 2026
ISBN: 978-1-3986-2869-4
Verlag: Kogan Page

Buch, Englisch, 336 Seiten, Format (B × H): 170 mm x 240 mm

A comprehensive textbook to building and scaling ventures in the digital economy.

Digital Entrepreneurship in Practice explains how digital entrepreneurship works in real organizational contexts and how new ventures can be developed, launched and sustained online. Written by Rebecca Fakoussa, this textbook is designed for undergraduate and postgraduate students studying business, management and entrepreneurship, with close relevance to courses in innovation, strategy and digital business.

Structured into five parts, the book guides learners from opportunity identification and idea generation through launch, growth and long-term sustainability. It examines how digital ventures are financed, organized and scaled, with focused discussion of platform models, customer experience, culture, operations, data and intellectual property protection. Global real-world examples from the UK, US, China, Nigeria, Dubai and Kenya provide insight into entrepreneurial practice across different digital markets.

This textbook includes:

- Clear learning outcomes and key concepts in every chapter

- Practical exercises, to-do lists and reflective activities

- End-of-chapter tasks and challenges to test understanding

- Digital models and frameworks for application in coursework and projects

- Online resources including lecturer slides and a teaching manual

Whether studying entrepreneurship or preparing to launch a digital venture, Digital Entrepreneurship in Practice equips students with the knowledge, frameworks and confidence to succeed in a rapidly evolving digital business landscape.

Autoren/Hrsg.

Fakoussa, Rebecca

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Selbstständige & Freiberufler

Inhaltsverzeichnis

Section - ONE: Setting the Scene Chapter - 01: What is digital entrepreneurship?; Chapter - 02: Identifying opportunities and finding your big idea; Section - TWO: From Idea to Market - How to Plan and Build; Chapter - 03: Lean thinking and entrepreneurial research; Chapter - 04: Minimum viable product (MVP) and market testing solve?; Chapter - 05: Knowing your customer and designing a customer-centric value proposition; Section - THREE: Strategy, Structure and Sustainability; Chapter - 06: Competitive landscape and your unique edge; Chapter - 07: Financing/funding your digital venture; Chapter - 08: Building and evolving your business model; Section - FOUR: People, Operations and Culture - Me, Myself and I; Chapter - 09: The digital entrepreneur - skills and values; Chapter - 10: Building the right team; Chapter - 11: Operational planning and culture development; Section - FIVE: Tech, Design and Protection; Chapter - 12: Developing your digital brand; Chapter - 13: Managing risk and cybersecurity

Über Autor(innen)

Fakoussa, Rebecca
Rebecca Fakoussa is a versatile international business expert and Assistant Professor at the University of Northampton, UK, and is also Visiting Professor at Bergamo University, Italy, OBS Business School, Spain and EMNormandie Grande Ecole, France. Teaching in various disciplines, she has taught entrepreneurship (digital and international) and marketing across the globe, including Vietnam, Dubai, India and China adapting to different systems and cultures.

Rebecca Fakoussa also is a practitioner with diverse, international industry experience, having worked and consulted for start-ups, SMEs and large corporations including Coutts (Banking) demonstrating her versatility and wide range of interests, and using her knowledge and experience to bring classrooms alive, practicing evidence-based management. With particular expertise in start-up, nextGen, marketing, international business, cross-cultural management, decision making and women on boards (governance), she has founded, grown, and developed several of her own start-ups ranging from education (in Germany, Spain and Egypt) to technology (in UAE and Nigeria); speaks three European languages, and is a trained mediator and Prince 2© certified.

As an international advisor, she has worked on issues ranging from business development, internationalisation as well as succession to strategy, and has completed a versatile number of projects in various territories including: the UK (Coworking Spaces, FMCG and Blockchain), Germany (Watch sector), Vietnam (various business plans and start ups), Kazakhstan (social enterprise development) and Italy (water industry and luxury glasses).

Rebecca Fakoussa is an international business expert, Assistant Professor at the University of Northampton, UK, and is also Visiting Professor at Bergamo University, Italy, OBS Business School, Spain and EMNormandie Grande Ecole, France. She has over 25 years as a practitioner and consultant, and over 10 years as an academic.