Flying High

How Jetblue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry
1. Auflage 2004
ISBN: 978-0-471-65544-2
Verlag: John Wiley & Sons

Buch, Englisch, 304 Seiten, HC gerader Rücken kaschiert, Format (B × H): 157 mm x 235 mm, Gewicht: 598 g

Lieferung vom Verlag mit leichten Qualitätsmängeln möglich

Autoren/Hrsg.

Wynbrandt, James

Inhaltsverzeichnis

Introduction.CHAPTER 1: The Journey Begins.CHAPTER 2: Have I Got a Deal for You.CHAPTER 3: Morris Air Spreads Its Wings.CHAPTER 4: Off to Southwest.CHAPTER 5: Opening Up New Skies.CHAPTER 6: A Different Kind of Airline.CHAPTER 7: Preparing for Departure.CHAPTER 8: JetBlue Takes Flight.CHAPTER 9: Making Air Travel Entertaining.CHAPTER 10: Keeping Customers Happy.CHAPTER 11: The Technology Advantage.CHAPTER 12: Getting the Word Out in Style.CHAPTER 13: Dealing with Disaster.CHAPTER 14: Preserving the Culture.CHAPTER 15: Looking to the Future.CHAPTER 16: David Neeleman's Rules for Succeeding in Any Business.JetBlue Timeline.Acknowledgments.Notes.Index.

Über Autor(innen)

David Neeleman is much more than one of today's most accomplished aviation executives. Throughout an incredible career that began with selling Hawaiian timeshare vacation packages as a college student and ultimately led to the creation of JetBlue, Neeleman has demonstrated an uncanny ability to identify and fill unmet needs by building niche businesses. Flying High is a straightforward, illuminating account of David Neeleman's life and the principles by which he has created his highly profitable travel empire-rules that can be applied to virtually any business in almost every industry.James Wynbrandt is a New York--based author and award-winning aviation and business reporter. He is a regular contributor to numerous high-profile aviation publications, including Smithsonian Air and Space, Plane & Pilot, General Aviation News, Avionics News, and Pilot Journal. A licensed pilot, Wynbrandt has been following JetBlue since the company's founding. His articles on business and aviation have also appeared in The New York Times, Forbes, Management Review, Computer and Electronics Marketing, Flying, and Aspen Magazine, among others.