Wynbrandt Flying High

How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry
1. Auflage 2010
ISBN: 978-1-118-04016-4
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 304 Seiten, E-Book

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.

Autoren/Hrsg.

Wynbrandt, James

Inhaltsverzeichnis

Introduction 1
CHAPTER 1 The Journey Begins 7
CHAPTER 2 Have I Got a Deal for You 23
CHAPTER 3 Morris Air Spreads Its Wings 39
CHAPTER 4 Off to Southwest 55
CHAPTER 5 Opening Up New Skies 73
CHAPTER 6 A Different Kind of Airline 85
CHAPTER 7 Preparing for Departure 103
CHAPTER 8 JetBlue Takes Flight 121
CHAPTER 9 Making Air Travel Entertaining 139
CHAPTER 10 Keeping Customers Happy 151
CHAPTER 11 The Technology Advantage 163
CHAPTER 12 Getting the Word Out in Style 177
CHAPTER 13 Dealing with Disaster 193
CHAPTER 14 Preserving the Culture 213
CHAPTER 15 Looking to the Future 225
CHAPTER 16 David Neeleman's Rules for Succeeding in AnyBusiness 243
JetBlue Timeline 255
Acknowledgments 263
Notes 265
Index 289

Über Autor(innen)

James Wynbrandt is a New York-based author andaward-winning aviation and business reporter. He is a regularcontributor to numerous high-profile aviation publications,including Smithsonian Air and Space, Plane &Pilot, General Aviation News, Southern Aviator,and Pilot Journal. A licensed pilot, Wynbrandt has beenfollowing JetBlue since the company's founding. His articles onbusiness and aviation have also appeared in the New YorkTimes, Management Review, Computer and ElectronicsMarketing, Flying, and Aspen Magazine, amongothers.