The Consumer Interest (RLE Consumer Behaviour)

Dimensions and Policy Implications
1. Auflage 2014
ISBN: 978-1-138-83819-2
Verlag: Routledge

Buch, Englisch, 354 Seiten, Format (B × H): 145 mm x 222 mm, Gewicht: 577 g

Reihe: Routledge Library Editions: Consumer Behaviour

This book, based on extensive original research, traces the development of the consumer interest. It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.

Autoren/Hrsg.

Forbes, J. D.

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Sozialwissenschaften Psychologie Allgemeine Psychologie Sozialpsychologie
• Wirtschaftswissenschaften Betriebswirtschaft Marktforschung

Inhaltsverzeichnis

1. Defining the Consumer Interest 2. Consumerism and Consumerists 3. Business and Consumerism 4. Exchange and the Consumer Interest 5. Industrial Organization 6. Consumers and the Law 7. Consumers and the Political Process 8. A Consumer Policy Framework 9. Perspectives and Prospects.

Über Autor(innen)

J.D. Forbes, Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, Canada.