Buch, Englisch, 210 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 249 g
A Practical Guide
Buch, Englisch, 210 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 249 g
Reihe: Routledge Library Editions: Consumer Behaviour
ISBN: 978-1-138-83239-8
Verlag: Taylor & Francis
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Application