Freytag Exploring Politeness in Business Emails

A Mixed-Methods Analysis
Erscheinungsjahr 2019
ISBN: 978-1-78892-597-6
Verlag: Multilingual Matters
Format: EPUB
Kopierschutz: 6 - ePub Watermark

E-Book, Englisch, Band 4, 240 Seiten

Reihe: Language at Work

Exploring Politeness in Business Emails explores the contextual complexities of workplace emails by comparing British English and Peninsular Spanish directive speech events and systematically assessing the impact of contextual factors. Through a combination of qualitative and quantitative methods of data collection and analysis, and the inclusion of metapragmatic insights in the interpretation of the results, the book offers an innovative approach to the study of politeness. The book partially contradicts previous assumptions about English and Spanish directives and provides new insights into the role of politeness in the workplace. By offering a meticulous account of the linguistic choices made by the English and Spanish first language users and the contextual factors influencing these choices, the book suggests far-reaching implications for future research in cross-cultural pragmatics and business discourse, as well as practical implications relevant for academics, postgraduate students and practitioners interested in these fields.

Autoren/Hrsg.

Freytag, Vera

Fachgebiete

• Geisteswissenschaften Sprachwissenschaft Soziolinguistik
• Mathematik | Informatik EDV | Informatik Computerkommunikation & -vernetzung Internet, E-Mail, VoIP
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

Chapter 1. Directive Speech Events in Business Emails

Chapter 2. A Mixed-Method Approach to the Analysis of Speech Events

Chapter 3. A Cross-Cultural Analysis of English and Spanish Email Directives

Chapter 4. The Contextual Complexity of Email Directives

Chapter 5. The Study of Politeness in Business Emails: Concluding Observations

Über Autor(innen)

Freytag, Vera
Vera Freytag is a Consumer Interaction Specialist for Beiersdorf AG in Germany. Her research interests include CMC, business discourse, sociolinguistics and politeness.