Buch, Englisch, 261 Seiten, Format (B × H): 167 mm x 246 mm, Gewicht: 577 g
Creating Breakthrough Products
Buch, Englisch, 261 Seiten, Format (B × H): 167 mm x 246 mm, Gewicht: 577 g
ISBN: 978-0-230-21976-2
Verlag: Springer Nature Singapore
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED Introduction PART II: TRADITIONAL MARKET RESEARCH METHODS Surveys Focus Groups PART III: INNOVATIVE MARKET RESEARCH METHODS Ethnographic Market Research Ethnographic Market Research - Example Project Repertory Grid Projection, Lead Users and Other Methods Conjoint Analysis PART IV: DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES Designing Breakthrough Products and Services Creating a Culture of Innovation Appendices